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AdvoCare International, L.P. is an American multilevel marketing company which sells nutrition, weight-loss, energy and sports performance products. The company was founded in 1993 by Charles Ragus and employs around 250 people in the United States. Its corporate headquarters are in Plano, Texas.
The company distributes its products in the United States through a network of approximately 60,000 independent distributors,] who participate in a compensation plan based on a multilevel marketing model.
Charles Ragus founded AdvoCare in 1993, as a multilevel marketing company that distributes health and nutrition products. Before AdvoCare, Ragus worked as a regional vice president for Fidelity Union Insurance, and as a multi-level marketing distributor for Herbalife. He briefly played defensive end for the National Football League’s Kansas City Chiefs in the 1960s. He died in 2001 at the age 58.
In May 2007, Richard H. Wright became president and CEO of AdvoCare. Wright had previously served as Chief of Staff for US Representative Jim McCrery
AdvoCare offers more than 90 general nutrition, weight loss, energy and sports performance products including Trim, Active, Well, Performance Elite, Skincare and the 24 Day Challenge.
AdvoCare is a multilevel marketing company. In addition to revenue from product sales, AdvoCare distributors can potentially earn additional commissions from sales by their ‘downline’ distributors. According to the company’s 2013 Income disclosure statement, the average annual income, not including expenses, for AdvoCare distributors who were ‘active’ in 2013 (defined as earning a payment during the year) was $1,704.08.
In a 2010 court case Advocare said that it had around 60,000 active distributors, and had sold approximately 350,000 distributorships since 2003.]
AdvoCare is a member of the U.S. Direct Selling Association (DSA), and participated in the 2010 DSA Code of Ethics Communication Initiative. AdvoCare President Richard Wright served on the DSA Board of Directors in 2011.
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